Essentials of Marketing

Essentials of Marketing is a 50 hour course for Marketing students and in-service Marketing employees who need Marketing English and Marketing techniques for their work. It focuses on everyday communicative situations that the employees in Marketing face every minute at the work place. Through this course the marketing employees can understand and respond to the needs and wants of customers in the market. The learning materials that have been covered in this course meet the needs of Marketing Assistant, Marketing Executive, Marketing Representative, Sales Executive, Marketing officer, Brand Manager, Product Manager, Marketing Manager, Supervisors, Management trainees, Marketing students, etc. Each lesson in this course deals with different marketing concepts and work situations, like marketing mix, SWOT analysis, product development, product life cycle, branding, market segmentation, customer relationship, marketing budget, publicity & promotions and public relations.